ABOUT

For a Visual Communication course, I branded DayTrip, an Indie-Americana music festival. Over the course of the quarter, I delivered DayTrip’s brand guidelines, advertising materials including both print and digital, and merchandising.

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Creating patterns for DayTrip was a huge proponent of branding a lot of the deliverables of the festival. I researched 70s wallpaper and textile designs. They utilized a lot of curves and half circles and layering the linework. I created the peacock feather-like pattern to be used in various materials.​​